There is a an overload of information about UX and reactive design trends in the Tech industry. But does the non-profit industry know what a significant role good design, especially UX can make to their fundraising or individual programs? Having worked with a few organisations in Germany it seems some of the old analogue practices are being converted into a digital format without any thought to how people behave in digital spaces and how the motivations to donate needs to be tackled in a sensible and inclusive way. Capitalistic methodologies don’t work here and innovation is hindered by fear of change. So how can we be mindful about the importance of design in areas of fundraising as well as supporting non-profits achieve their goals. This talk is an exploration and discussion about these questions and thoughts.

Rubab is Berlin-based designer that focuses on integrated design approaches and inclusive leadership. Born and raised in Pakistan she moved to Germany to pursue her love for interdisciplinary design practices at the Bauhaus-Universität Weimar. Her background in architecture gives her a unique edge in the field of digital design (UX/CX) as well as service design because she effectively transfers the knowledge while testing the designs created. She focuses on making digital experiences more inclusive as well as intuitive yet memorable. A strong critic, she loves identifying and fixing problems alongside people she can learn from. She currently works as a freelancer in partnership with Non-profit organisations and minority-led businesses or startups. In her personal time she creates maps and cartographic illustrations based on data and story-telling which she displays world over.