Creative Possibilities in the Digital Age
Position: Creative Agency Manager, Google
It’s an amazing time to be an entrepreneur and an even more exciting time to be a marketer. The rules of product development and marketing have evolved and being relevant to consumers in an ever increasingly connected world means that you need to add true value to the life of the user or you will be filtered out. This talk will explore the current state of the digital age and use behavioral insights to make suggestions on how entrepreneurs and marketers should be connecting with people.
Imran has worked in media for over 10 years at CBS Television, Warner Bros., and Turner Broadcasting in various roles including scripted series development and sponsorship marketing. Prior to Google he launched a media startup, The Snack Content Network™, while pursuing his MBA at Columbia Business School. He has two diametrically opposite degrees in Biochemical Engineering and Musical Theatre from Northwestern University. Imran currently works with creative agencies to partner and develop brand initiatives for advertisers by capitalizing on dynamic opportunities in the digital world. He has been recognized for his efforts with prestigious Cannes Lion awards for his work with P&G Secret’s Mean Stinks anti-bullying campaign and for P&G Always’ #LikeAGirl campaign.