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SANDRA KETTERER (SHE/HER)
SANDRA KETTERER (SHE/HER)
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Sandra Ketterer (she/her)

Career and start-up coach for creative professionals and neurodivergent individuals (specialising in ADHD), personal and business branding for creative entrepreneurs | Die Andersberater/innen GmbH

  • 3 years of coaching experience
  • Speaks English, German
SHORT VITA
  • Over 20 years’ experience in branding, marketing and design
  • Career roles in agencies, companies, start-ups and the music industry
  • Since 2023, self-employed as a consultant and strategist specialising in personal and business branding
  • Since June 2025, freelance start-up and career coach for creatives and neurodivergent individuals → Focus on ADHD
  • Since 2025, coach within the team at Andersberater/innen GmbH

Focus area:AD(H)S-friendly business and personal brand development, combining identity-based strategy with neurodivergence-sensitive methods and tools.

Topics: Strengthening positive self-perception and self-efficacy for personal development, as well as for potential career and start-up ventures
Education and tools for self-regulation regarding challenges associated with ADHD
Identity-based development of business and product ideas
Defining and refining target audiences
Marketing and storytelling approaches
Tools, implementation tips and easy-to-use routines for independent further development – even after the coaching